My conversation with Adi

Some choice quotes from my interview with Adi Taroepratjeka of 5758 Coffee Lab:

[W]e want to keep the education affordable.

and…

What's interesting is; everything is Sumatra—everything is labeled as Sumatra. When we talk to the barista, they can tell a good story of Sumatra coffee, but when we ask them whether they have coffee from other regions, they have this blank face.

and…

[S]ometimes we get blindfolded by the information we get. We can get them really fast, really easy. And a lot of time we don't spend some time to try to digest that information.

The full audio and transcript is available or you can watch the interview on my YouTube channel:


Michael C. Wright

Michael is an American expat living in Singapore where he writes about many things coffee-related. A roaster by trade, Michael is also a licensed Q Grader and an Authorized SCA Trainer (AST).

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